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Barclaycard helps customers find their happy place in new advertising campaign

02 Sep 2019 09:00

  • Barclaycard’s new campaign humorously celebrates a couple’s very different passions when it comes to entertainment and highlights how it can help all customers get to their ‘happy place’ – whatever their tastes
  • Launching on 31st August, the TV advert will appear in a series of spots including Britain’s Got Talent: The Champions Return as well as across video on-demand, digital out of home, social and cinema
  • The national campaign highlights how Barclaycard helps cardholders save money on a huge range of live entertainment, while offering many benefits and perks

Barclaycard's new campaign humorously highlights the truth that Brits often attend events that they are not necessarily into for the sake of their nearest and dearest. With a huge range of events, perks and savings on tickets, Barclaycard's entertainment offering helps all customers get to their ‘happy place’.

The above the line activity, launching across TV, video on-demand, digital out of home, social and cinema will feature two intertwined films showcasing differing points of view on entertainment through the eyes of a couple.

The first film features the hero protagonists at a wrestling event. While the woman is clearly a super fan, her long-suffering partner consoles himself with the fact that he saved on the tickets with Barclaycard. He allows his mind to wander off to his alternative ‘happy place’ enjoying all of the sights and sounds of a classic music festival.

In the second film the reverse situation plays out. The setting of the advert is now the music festival where the man in the couple is having the time of his life. His wrestling-loving partner is less enamoured and drifts off to her ‘happy place’ – the drama of the ring where she suddenly enjoys a starring role.

The campaign has been commissioned to highlight the additional value, perks and offers available to Barclaycard cardholders across a huge range of events – including savings on thousands of tickets and access to exclusive festival pre-sales, as well as savings of five per cent on food and drink at 02 Academy venues.

The couple’s stories are purposefully intertwined, and both films will debut as the bookends to the ad breaks for Britain’s Got Talent: The Champions Return on 31st August. The campaign is set to run for three weeks and features films in both thirty and fifteen second formats.

Alex Naylor, Managing Director, Marketing Communications, Barclays UK said:

“When it comes to our love for entertainment, our passions and preferences are all unique – whether that be attending a wrestling match or dancing in the crowd at a music festival. We are excited to be able to bring this to life in an innovative way using mirrored storytelling.

“No matter what your interests or tastes are, it’s so much better when you know you’ve saved on the purchase of your tickets. And with a wide range of entertainment to choose from, we can help every customer get to their happy place.”

The video content can be watched here and here.

For more information about the entertainment benefits available for Barclaycard cardholders, visit https://www.barclaycard.co.uk/personal/credit-cards/barclaycard-entertainment.

Notes to Editors

The content will launch on 31st August 2019 and will run until 20th September across ATL, VOD, DOOH, social and cinema, as well as Barclaycard’s owned channels.

For further information, please contact Rebecca Butler, PR Manager at Barclaycard on (0) 207 116 1993

About Barclaycard

Barclaycard, part of Barclays Bank PLC, is a leading global payment business that helps consumers, retailers and businesses to make and take payments flexibly, and to access short-term credit and point-of-sale finance. In 2018 we processed nearly £268bn in transactions globally. Barclaycard is a pioneer of new forms of payment and is at the forefront of developing viable contactless and mobile payment schemes for today and cutting-edge forms of payment for the future. We also partner with a wide range of organisations across the globe to offer their customers or members payment options and credit.

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